The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Rise to the Occasion - A DiGiorno Pizza Anthem
Agency: Doner LA / Los Angeles + Reach / LA
Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Influencer Chatbot, KalaniBot, for COVERGIRL
Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City
Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Weber Shandwick / London
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17004G
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17005S
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17006B
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Doner LA / Los Angeles + Reach / LA
Client:
DIGIORNO®
Title:
Rise to the Occasion - A DiGiorno Pizza Anthem
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17012M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon Fire
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17013M